Amato Wine Concept to Campaign:
Concepting - Story Telling
A wine company whose brand is rooted in those blurry, golden moments shared around a bottle. Moments with old friends, of new beginnings, and those brisk summer evenings when time slows and glasses empty.
I created a fictional wine label called Amato Wine. It targets the social gathering where wine is served, not the wine itself. Check it out. ↓
Part 1 is brand creation part 2 is social campaign
The night usually begins at the liquor store. Endless wine choices and all you want to do is skip the fuss and get to the people who matter most.
a problem
Most millennials (Amato’s target consumer) just want to grab a good-looking, relatively cheap bottle of wine that fits the event they’re off to.
Amato Wine gets that.
Scroll for the solve. ↓
a solution
Don’t think. Buy the bottle that matches the moment you’re heading to.
Label the bottles based on the events where millennials bring wine. Market the feeling of the event.
There’s more. ↓
a detail to the solution
The bottle labels are Polaroids because Amato knows that in five years, it probably won’t be the wine you’ll remember.
Each bottle label evokes a memory similar to one that a consumer might capture on their own. A celebration, a night out with friends, an anniversary.
The final bottle. ↓
Each Polaroid is a snapshot. The greater story continues via ads and site presence. Amatos branding creates a world of possibilities for you to grab onto and run with.
branding accross platforms
Amato has a consistent presence that brings an easy trust across platforms. It consistently centers wimsical nostalgia and movement, but each story, whether it’s Dinner with Friends or Cozy Night In, is unique.
Even more?! Click for Amato Wine brand build out scroll for marketing ↓
Brand creation
Are you curious about how Amato is marketed?