Amato Wine Concept to Campaign:
Concepting - Story Telling
Part 1 is brand creation part 2 is social campaign
It's the people, the laughter, those moments of pause right before the photo clicks... not the wine you'll remember...
With millennials as a target demographic, Amato prioritizes inorganic and organic
social as a key part of their branding. Amato Wine’s Instagram has very little to do with wine.
Its purpose is to create a feeling around each bottle. Check it out. ↓
paid social campaign
The Polaroid bottle label captures a moment in time. Amato's paid social brings that moment to life.
Amato’s paid social tells the story behind each bottle drop. First drop is a bottle called Dinner with Friends. It’s an evening red designed to be served on a crisp summer night.
Dinner with Friends’ story below. ↓
Brand creation
Social Campain
Interested in seeing the Dinner with Friends Paid social? Let's connect.
… Otherwise
If performance is high, keep adding bottle types. Create a wine pairing. Call it, “When the first bottle isn’t enough” and have the label continue the story from “Dinner with Friends.” Expand to more than just dinner: the perfect wine for family events, for cozying up with a book, a dessert wine, a picnic wine, etc. Play around with a higher price point, older demographic. Branch out of wine to compete with fizzers, hard alcohols. The options are endless.