West Elm Editorial Page, How to Buy Sheets:
Brand styling - Iconography - Story Telling
One of my favorite online editorial pages to build? West Elm’s guide to buying sheets.
West Elm’s old sheets buying guide did a good job of educating the consumer, but it didn’t provide clear follow-through to shop. I designed an updated version. I kept the copy and updated the design. I made it easy to follow by adding a grid and provided a clear track to shop. Then, I designed the Instagram story to match. Keep scrolling to see.
Creative Lead: Hannah Berk
UK Marketing Manager: Christopher Eckert
UK Copy Writer: Hollie Stollery
AU Marketing Manager: Arthur Kapera
AU Copy Writer: Vera Klein
How do you describe to the consumer what thread count means?
I drew new and improved icons that were on-brand, scalable, and helped the reader understand the intricacies of how sheets are made.
Full page below ↓
New
Desktop + mobile
Old
Desktop
