West Elm Homepages:
Brand Styling - Cross Functional Design - Story Telling
Mobile Only Image

I designed West Elm’s global homepages.

Homepage designs vary based on the season, product prioritization, and correlation to the US site.

The shift into spring usually requires a transition into a greener, more outdoor-centered space. As we transition into fall, greenery is less prioritized. These shifts can be subtle— where products are on a page, what products are featured, the feel of an image, etc. The first homepage below is a spring drop, while the second is fall. Scroll down to check out the difference.

Each global homepage requires cross-functional collaboration with Global Marketing Managers, Global Designers, Global Copy Writers, US Designers, and occasionally Creative Directors.

Designer: Hannah Berk
UK Marketing Manager: Christopher Eckert
UK Copy Writer: Hollie Stollery
AU Marketing Manager: Arthur Kapera
AU Copy Writer: Vera Klein

UK Spring—

AU Fall—

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West Elm Clearance Redesign

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Perry Ellis Motion Brand Launch