West Elm Homepages:
Brand Styling - Cross Functional Design - Story Telling

I designed West Elm’s global homepages.
Homepage designs vary based on the season, product prioritization, and correlation to the US site.
The shift into spring usually requires a transition into a greener, more outdoor-centered space. As we transition into fall, greenery is less prioritized. These shifts can be subtle— where products are on a page, what products are featured, the feel of an image, etc. The first homepage below is a spring drop, while the second is fall. Scroll down to check out the difference.
Each global homepage requires cross-functional collaboration with Global Marketing Managers, Global Designers, Global Copy Writers, US Designers, and occasionally Creative Directors.
Designer: Hannah Berk
UK Marketing Manager: Christopher Eckert
UK Copy Writer: Hollie Stollery
AU Marketing Manager: Arthur Kapera
AU Copy Writer: Vera Klein
UK Spring—
AU Fall—